Becks x Freegums

  • June 14, 2012

Becks teamed up with Freegums to be a part of their new limited edition Artist Series bottles. Now through July 2012, all 12-ounce bottle labels will transform to display one of six original designs created exclusively for Beck’s.The other artists that were part of the project were M.I.A., Geoff McFetridge, Bert Rodriguez, Willy Chyr, Aerosyn-Lex and Freegums.

For more than 25 years, Beck’s has been a supporter of the arts and a champion of independent thinking. Beck’s has featured the work of legendary artists such as Andy Warhol, Yoko Ono, Damien Hirst and Jeff Koons – many before they became cultural icons. Beck’s selected these six artists for the new U.S. labels based on the originality of their accomplishments in the artistic and graphic design world.

“We are always looking to support artists who are doing really interesting and groundbreaking work. The stuff that may go unnoticed at first, but can’t be ignored,” said Chris Curtis, brand manager for Beck’s. “These artists are shaping our culture and we are excited to share their creative ideas with Beck’s drinkers around the country.”

This image was taken from the Colossal Media tumblr page.

This image was taken from the Colossal Media tumblr page

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